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Ad selection (white paper) - DoubleClick for Publishers Help

Ad selection (white paper) - DoubleClick for Publishers Help: "Ad selection (white paper) Print
The ad selection process is the methodology that the DoubleClick for Publishers ad server uses to choose the best ad to serve when an ad is requested.

This white paper describes the tools and mechanics of the ad selection process in DoubleClick for Publishers (DFP), as well as how a creative is chosen from within a selected ad. It is intended for network administrators, traffickers, and salespeople, and assumes that you have a general understanding of the DoubleClick for Publishers system and concepts of ad serving.

Overview of the ad selection process

DFP's ad selection process is designed to deliver the right ad to the right customer at the right time. Below is the process that DoubleClick for Publishers follows to select an ad to serve:"